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Nippon Crazy 5 Year Acquisition War! Who Is Withdrawing!
- May 25, 2018 -

The official establishment of “China Brand Day” means that the country has put brand building on the agenda. After a long period of development, the national paint industry in China has successfully formed its own brand with its own marketing channels. After a series of twists and turns, it has finally emerged in the fierce market competition and has become a leader in its own field. However, their hard-working brands are undergoing rigorous tests, and some foreign-funded paint companies are just trying to peek into this market.

1 Take Nippon Takeover as an example in the past five years. In December 2013, Suppo Chemical, the “floor geek”, was successfully bid for 57% of its floor price by Nippon China at the Guangzhou Southern United Assets and Equity Exchange Center for 245 million yuan. Shares. Guangzhou Xiubing Chemical Industry Co., Ltd. was established in 1984. Since it first introduced floor paint production technology in China in 1986, it has been improved, developed and researched for more than ten years, and has become a flooring material, polyurea material, waterproof anticorrosion and others. The production, sales and construction of materials is one of the country's largest professional floor paints and polyurea paint production and construction companies (secondary construction qualifications). It is praised by customers as the “king paint kingdom” and “China polyurea expert”. .

2 Oulong paint belongs to the new Opel Chemicals (Shanghai) Co., Ltd. and is a famous brand of high-end wood lacquer in China. It pioneered the benzene-free wood paint technology in China and was acquired by the Orica Group in November 2008. In 2010, Orica Group's coating business opened its doors and became Dulux Group of Australia. The ill-fated Oulong paint has become the brand of camel of Degalang, a subsidiary of Australia Dulux. January 15, 2014 Nippon Paint acquired the product technology and channels of the OPEL brand under the brand name DGLCAMEL. After the acquisition, Libang China will fully take over the operation of the Oulong paint brand in the market.

3 On September 7, 2016, Nippon Paint China and the well-known Chinese furniture paint industry Changrunfa Paint Group reached a strategic cooperation agreement. Both parties issued a joint statement saying that the 6:4 shareholding distribution formed a strategic cooperation. Changrun was founded in 1999. It is a large enterprise specializing in R&D, production and sales of wood coatings. It is also a famous furniture lacquer company in China. Its headquarter is located in Shenzhen, Huizhou, Beijing, Shanghai, Chengdu and other places have four modern paint/resin production bases and include Shunde and Dongguan. , Jinan, Harbin, Xi'an and many other sales service companies. After this cooperation, both parties will work together to promote the innovation and development of the Chinese furniture paint market.

4 In July 2017, it was reported that Changrun Coatings, which is affiliated with Nippon Paint, has acquired more than 90% of Zibo China Resources, becoming a de facto controlling shareholder. The acquisition time is from May to June 2017. Zibo China Resources Coating Technology Co., Ltd. was established in 2003. Its business scope covers the production, technology R&D and sales of polyester polyurethane wood coatings, synthetic resin emulsion interior (outside) wall coatings, waterborne wood coatings, and waterborne coatings. Its brands include Chios, Jade Bowman. Changrunfa’s acquisition of Zibo China Resources is a shortcut to Nippon Waterborne and UV Wood Coatings.

5 In November 2017, Nippon Paint completed the acquisition of Zhangzhou Xinzhanwang Chemical Co., Ltd. and Xiamen Xinwang Prospect Automotive Material Co., Ltd. It is understood that Zhangzhou Xinzhanwang Chemical Co., Ltd. is a famous enterprise specializing in automobile paint, industrial paint and furniture paint production in Fujian Province, and is the first automotive paint company in China that has been recognized as “China Famous Brand” by the State Administration for Industry and Commerce. “Xin Zhanwang” brand automobile paint has been designated as special paint by many famous large automobile manufacturers all over the country. And has entered the international market.


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